Gen

At Gen, the company’s mission is to create innovative and easy-to-use technology solutions that support individuals in growing, managing, and securing their digital and financial lives. Dual headquartered in Tempe, Arizona (USA) and Prague, Czech Republic, Gen is a global organisation committed to powering Digital Freedom through a trusted portfolio of brands including Norton, Avast, LifeLock, MoneyLion, and others.

Gen defines a new digital generation—Generation Digital (Gen D)—distinct from Gen X, Y or Z. Its family of consumer brands is rooted in financial empowerment and cyber safety for the first truly digital generations. Today, Gen enables individuals to live safely, privately, and confidently in their digital environments, offering award-winning products and services in cybersecurity, online privacy, identity protection, and financial wellness to nearly 500 million users across more than 150 countries.

Customer needs remain central to Gen’s purpose. As a global leader in Cyber Safety, the company directs its passion, research and innovation toward addressing the critical challenges facing society now and into the future. Gen achieves this by harnessing the power of its consumer brands, advanced artificial intelligence, and deep access to actionable insights—protecting and empowering hundreds of millions of users worldwide.

Through offerings such as Norton 360 with Genie, a real-time AI-powered scam detection assistant, Gen provides users with greater control over their digital and financial lives. Each brand in the portfolio stands strong individually, and together they make Gen uniquely effective. The company applies the latest technologies to deliver cutting-edge solutions in cybersecurity, privacy, identity protection and financial wellbeing.

Click here to learn more about Gen’s responsible and sustainable business practices.